THE REALITY
In the UK, in one year:
7,147 people died by suicide
5,360 were men
That’s almost 15 men every day
75% of suicides are men
Suicide remains one of the leading causes of death for men under 50
These are not just numbers.
They are people. Families. Friends. Colleagues.
SO WHAT CAN WE DO?
We can start with something simple.
We can reach out.
We can
check in.
We can
make the call.
Because sometimes, one call, one message, one moment of connection
can mean more than we ever realise.
THE CHALLENGE
Part I
Starting Monday 15th June 2026 for 7 days - Each day:
15 sit-ups
15 push-ups
15 squats
Part II
And most importantly…
make the call
Call someone
Text someone
Send a message
A quick check-in
A simple “thinking of you”
A “how are you really?”
Whether you think they are struggling or not,
the call matters.
Part III (optional)
Then post on social media..... nominate others to join in.
Please use the hashtag:
#MakeTheCallChallenge
When posting on social media
You do not have to do everything perfectly.
Do what feels right for you.
The action matters.
The connection matters more.
THANK YOU
WATCH THE CAMPAIGN VIDEOS
By the way, if you record a video for this and you’re happy for me to upload it to the campaign, please avoid adding music. It’s usually copyrighted, so I can’t use it.
If you’re struggling right now, please don’t do it alone – support is available:
Samaritans – 116 123 (24/7)
CALM – 0800 58 58 58
SHOUT – text 85258
LINKS TO USEFUL WEBSITES AND ORGANISATIONS
SUPPORTED CHARITIES
As part of this campaign Cedar Tree are promoting the following charities.
Walk & Talk For Men
A supportive community initiative designed to bring men together through walking, conversation, and connection.
CALM.
The Campaign Against Living Miserably (CALM) is leading a movement against suicide, the single biggest killer of men under 49 in the UK.
Yeldall Manor
A rehabilitation centre for men with drug and alcohol addictions.
UK Mens Sheds
Charity supporting community workshops where men connect, create and reduce loneliness.
Andy’s Man Club
Charity offering free, peer-to-peer support groups where men can talk openly, build connections and reduce stigma around mental health and loneliness.








